Skal International Rome: a very active and large club that generates articles, news, research and press releases.
In April 2017 the boards of the Skal Rome club, had the website audited. Both content and structure needed an upgrade.
HotelGoGo, as a recognized hotel Industry IT expert, was required to re-write of the website, using existing upgraded technology to enforce safety, connect to social media and automating some back-office day to day functions (email shots, members database, invitations, events calendar, …).
Best practices in SEO and content classification brought the website to a measurable 85% of efficiency on search engines.
Now any new content is indexed on Bing and Google within 48 hours and can be posted automatically on Facebook and Twitter.
The new www.skalroma.org website was launched in July 2017.